The Concept Stadium's profile

Compressed Deos – Go-to-market



Compressed Deos – Go-to-market

The Concept Stadium kicked off Unilever’s Compressed Deodorants European campaign in Malta, stemming from educational TV advertising, campaign launch and press conference, and a nationwide in-store promotion. 

The key goal was to explain both the environmental and lifestyle benefits of the new Compressed range, which holds the same quantity of product in a smaller container.



Client: Unilever

Industry: FMCG

Year: 2014

Services: 

Compressed Deos – Go-to-market
Published:

Compressed Deos – Go-to-market

The Concept Stadium kicked off Unilever’s Compressed Deodorants European campaign in Malta, stemming from educational TV advertising, campaign la Read More

Published: